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In 2024, the Austrian sports sponsorship market reached €1.68 billion, marking a 12% increase from the previous year, with Raiffeisen leading financial brands at €21.5 million in advertising value. The top sports driving growth were the Alpine Ski World Cup, Formula 1, and the European Football Championships, while skiing's prominence has diminished compared to soccer and Formula 1. Notably, Manuel Feller emerged as the most valuable individual athlete with an advertising value of €7 million.
Manuel Feller
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The information provided herein is generated by experimental artificial intelligence and is for informational purposes only.
sports sponsorship in austria sees significant growth in 2024
07:37 28.02.2025
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